The number one rule in writing for the web pages is be brief, concise and to the point, not like me. Remember most people come to the web site for a quick look even if they do want to convince themselves you are competent to serve them. Keep your text scannable by a novice. Use short paragraphs and bold face callouts as well as links to allow folks to just hop and jump down the page to find the topic they want and then click to the next step. Continue reading
Search Engine Optimization and Site Marketing
Here are some details of the ways Modern Media can optimize the development of your web site and deliver optimum results finding new business.
We examine the page position and rank in the top 3 search engines of your site and your competitor’s web sites for common and industry relevant keywords.
While a generic term like “Ford Trucks” may describe what your company does or handles it may not keep visitors very long. Website bounces are visitor’s who see one page of your site and leave. If they are looking for brake parts and you sell “refinished Ford pickup bumpers” the visitor may not stay long. Continue reading
Creating Persona’s for the Target users
Gather Demographic, Firmographic and Psychographic information about users and owners. Query your sales and customer service staff to identify the characteristics of the people they most often talk to, or have to talk to and those they wish to talk to.
Where are the site visitors in the buying cycle?
Exploring, Shopping, buying
Where did visitors come from?
Google, link, ads, Direct mail, referral, sales call
What is important to them?
What is the value each kind of visitor is seeking?
What do they want you to do?
Should you call them, send literature, email, subscribe them, visit them?
How knowledgeable are the visitors?
Are they looking to see what is available or do they want to know the details of your technology or offer? Continue reading
Who Owns Your Website?
Of course you own it, unless you want to move it, or change programmers, or servers, or secured servers for ecommerce.
It is just not quite that simple. First the disclaimer: Modern Media’s policy is that you will own everything that you paid for – this includes you domain name, your website hosting contract and any SSL needed.
A troubling issue is that programming providers will purchase your domain name and hosting package under their name – typically in some affiliate or reseller account they hold. Arguably they should be able to get their cut from the hosting provider, but the big problem with this is that all too frequently, they neglect to properly configure the ownership of the domain name to the client, instead they legally own it. This is all well and good, until you want to do something else with your domain name or website and move away from this provider. Continue reading
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Website Ownership questions
Who owns the Domain Name? (the URL, i.e. www.yourcompany)
If you are not sure, let us check for you.
Do you have a copy of on CD of all the code and data on the site?
Even the update from last month?
Do you have a written authorization to use the drawings and pictures on the site from the originator or the picture owner. (web designer, photographer or customer)?
If you subscribe to system software can you retrievethe functionality if you want to leave? (Directory sites and Industry affiliations)
Are their any regular business reasons that prelude you from making design or function changes in the site?
Who chooses and pays the web sever and the SSL server and what are their ownership rights? Continue reading
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Guidelines for Optimum Mobile web sites
Keep it Simple:
Consider what your visitor is most interested in seeing on the site. Go directly to their want or your most popular screen. Every time they have to click around the site takes longer and costs the visitor more. For every additional click you may lose ½ your audience.
Include your phone number on every page. Since they are on the phone they can just call if the first look does not answer their question or inquiry. Better they call you with the phone in their hand than they abandon their shopping trip and find a competitor. Continue reading
Posted in Web Trends
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